A new wave of artists and activists are working to revitalize Jerusalem: the city that evokes majestic images of sun setting on white stones, ignites passion among people of various faiths, and has been a source of prolific creativity for writers, poets, and artists for generations worldwide. This fabled city has fallen on hard times due in part to the rapidly-growing number and influence of ultra-Orthodox Jews, a dwindling economy, and a perception among Israeli youth that the city lacks social and cultural opportunities for them. Jerusalem has therefore been facing a “negative immigration” of young people and businesses for several years.