When you register for an event with Hazon, a New York-based Jewish environmental organization, there is a dropdown menu of options regarding religious identity. Orthodox, Conservative, Conservadox, Reform, Reconstructionist, Renewal, Secular, Cultural, Other, Just Jewish, Not Religious, and Not Jewish are all on the list. Over the past several years, the Jewish environmental movement has become a vibrant force within the larger Jewish community, encouraging individuals and institutions to do everything from recycle, eat less meat, eat more meat (local and organic), plant gardens, create Green Teams, and eliminate disposable dishes. While this movement now models diversity and pluralism, cornerstones of its recent growth and success, this was not always the case. The growth of the modern Jewish environmental movement is a story of an idea moving from the edges of a culture to take root in the mainstream.